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The Competitive Advantage of Emerging Market Multinationals | Zookal Textbooks | Zookal Textbooks
  • Author(s) Peter J. Williamson
  • Edition
  • Published04042013
  • PublisherCambridge University Press
  • ISBN9781107327030
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.

The Competitive Advantage of Emerging Market Multinationals

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  • Author(s) Peter J. Williamson
  • Edition
  • Published04042013
  • PublisherCambridge University Press
  • ISBN9781107327030
Multinationals from the BRIC countries are a new and powerful force in global competition and are challenging the incumbency of much older global companies from Europe, the USA and Japan. This book examines how this new breed of multinationals has transformed global competition through innovation, foreign investment and overseas acquisitions.
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