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Social Media Marketing

Tracy L. Tuten   ·  ISBN 9781473916517
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Publisher SAGE Publications, Ltd. (UK)
Author(s) Tracy L. Tuten
Published December 2014
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'Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book!' - Robert V. Kozinets, Professor of Marketing, Schulich School of Business, York University, Toronto
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