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Financial Aspects of Marketing

Ruth A. Schmidt; Helen Wright   ·  ISBN 9781349250202
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Publisher Bloomsbury UK
Author(s) Ruth A. Schmidt; Helen Wright
Published 10231996
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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: - Numerous exercises and examples - Learning objectives at the beginning of each chapter and summaries at the end - Case studies to pull together the areas so far covered The use of spreadsheets is integrated into the text.
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